A Brief Guide When Choosing Ideal Colors for Toy Logos
When it comes to the responsibility of making toy logos, your need to consider this type of job as a challenging one because you always have to follow a strict set of standards in which the logos must be interesting and kid-friendly. Thankfully, the toy industry has seen a significant increase in sales in the past several years, and that usually translates to more customers for you. But to stand out from the rest of the competition, you obviously need to up the ante.
Although most people wouldn’t really give that much attention to toy logos, you know for a fact that you’re in a very competitive market. As such, creating a totally unique and remarkable image is a must, but it isn’t all there is. You still have to dig in deeper on the psychology of color, especially considering the fact that your target audience are kids.
If you don’t know it yet, children in different ages see colors differently. For example, it is best to use direct contrast of dark colors instead of light ones if your target market are kids aged 2 years or below. What this means is that if you use a deep purple-colored logo on a toy, children belonging in this age range will most likely be interested in that toy instead of the one beside it but with a light-colored logo.
Keep in mind that children also generally respond more to color compared to adults, which means that if you happen to be marketing a skybound trampoline, you must incorporate a lot of color in it for kids to be interested.
Gender Neutral Colors
To put this into the simplest words possible – it means that if you’re making a logo for a toy designed for both boys and girls, you have to be sure you use colors which are considered as gender neutral. So, don’t think for a second that a toy dressed up in an entirely pink logo will appeal to boys.
Don’t Forget the Parents!
You likewise must realize that even if the children themselves have the liberty to choose whichever toy they fancy, the fact remains that the parents are the ones buying them those toys. Thus, it makes perfect sense to use your colors in your logo to communicate with the parents, too. A good example is blue, which generally represents calmness; and this same color is best used for logos for craft-based toys, which in turn is fancied for the most part by older kids. Meanwhile, red represents an active lifestyle, fun, and excitement, and this translates to the fact that you should be using the color in making logos for toys built and designed for encouraging outdoor and physical activities like board games.